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Blog 01.

Being employable isn’t a problem but surely a challenge to many!!

The skills that any individual desires to acquire should always match the current profile as it would help and benefit immensely in smooth transformation.

Youth today in India believes in accepting multi-fold challenges whether they are social, political, technological or geographical.

Over the years it has been seen that the students who wish to explore Research & development have experienced lack of opportunities and infrastructure.

On the other hand , countries such as US which have predominantly education based economy have flourished exceptionally well because of professionalism, excellent educational policies and world class infrastructure.

The American dream- "A belief that anyone, irrespective of belonging to any culture, caste or creed can attain their own version of success in a society where upward mobility is possible for everyone"

It is imperative to understand that fulfilment of dreams in terms of greatest career prospects, excellent standard of living & glamorous life style can only be attained if higher education is persuaded abroad and that too in countries like USA and Canada.

GRE (Graduate Record Examination) provides this wonderful opportunity to be a part of your own & American dream. TOEFL( Test Of English As a Foreign Language) is instrumental in signifying any individuals knowledge and command over English.

I would strongly recommend all to kindly visitwww.icadgre.com

Blog 02.


The world today demands multitasking. A person is judged based on a lot of attributes. One needs to understand that skills are to be updated on time to time basis. Rapid technological advancements demand enormous time to be spend on skills updation.

First step towards skills up gradation is knowing your SWOT analysis.

Second step focuses on opportunities

Third step focuses on overcoming weaknesses

Blog 03.

Rise of Digital Marketing in India

Marketing Guru Philip Kotler once said

“Market your product service at the place where is the customer is looking for or available”

Internet has become an essential aspect in today’s digital era where everyone is on the internet irrespective of gender, age or location. As a company one cannot ignore these users. The rise of Digital Marketing is historical & hence Career in Digital Marketing in India is gaining relevance.

Digital Marketing career is one of the growing and lucrative option & numbers speak louder than words:-

. Internet traffic will grow at an annual compound growth rate of 32%

. As per the report published by IMRB – ‘Online advertising market in India is increasing by 30% year on year

.According to a Google and KPMG report (April 2017), titled ‘Indian Languages- Defining India’s internet’, 9 out of every 10 new internet users in India are likely to be regional language users over the next five years.

.The local Indian language user is estimated to grow at 18% CAGR touching around 500 million by 2020

.The expected share of advertisement allocate to digital media is around Rs 25,200 crores by the year 2020

.With government supporting ‘Digital India’ & Indian startups more and more jobs would be created for people in the field of Digital marketing.